Bad Bunny’s Super Bowl halftime show capped off a tremendous viewership performance for NBC. The Super Bowl is the most significant cultural event in America, and the game itself saw wider appeal when Bad Bunny was announced as the halftime show performer.
Year
Performer(s)
Viewership (Million)
2025
Kendrick Lamar & SZA
133.5
2024
Usher, Alicia Keys, Will I Am, Lil Jon, Ludacris
129.3
2026
Bad Bunny, Lady Gaga, Ricky Martin
128.2
2023
Rihanna
121.0
2022
Dr. Dre, Snoop, Mary J. Blige, Kendrick Lamar
103.4
While the game was already expected to achieve high viewership, Bad Bunny certainly aided in the numbers. Per NBC Sports, the Apple Music Super Bowl Halftime Show featuring Bad Bunny averaged 128.2 million viewers as it ran for 15 minutes from 8:15 to 8:30 PM. The available viewership numbers are domestic only, as global viewership is said to be available next week.
Blockbuster Audience for Super Bowl LX
Details:https://t.co/iqIdXmUdMh pic.twitter.com/3lf9NxYRPj
— NBC Sports PR (@NBCSportsPR) February 10, 2026
The Super Bowl itself averaged 124.9 million views, peaking at 137.8 million views in the second quarter. According to NBC Sports, the viewership gains were also reflected in Telemundo’s ratings. The Spanish-language network averaged 3.3 million viewers, making it the most-watched Super Bowl in Spanish-language history per NBC Sports’ statement. The audience peaked at 4.8 million viewers during Bad Bunny’s halftime show makes it the most-watched Spanish-language halftime show in history.
The game itself was a rather one-sided affair, as the Seattle Seahawks defense overwhelmed Drake Maye and the Patriots’ offensive attack. Still, the numbers show that the Super Bowl still has relevance and is a modern-day viewership magnet no matter who plays.
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